Photography Entrepreneur with Adobe Photoshop

In order to be a successful photographer, it is important to understand the camera, lenses, concepts related to light and exposure, the digital workspace, and photo editing using computer software. Professional photographers must understand how to print and display their photos, how to organize a large number of photographs, and how to store them securely. Excellent photographers understand how to use light and design theory to create the desired image for a specific purpose. This program designed to teach digital photography skills to those seeking to become successful photographers.

Photography professionals can use their artistic and technical skills to help any photography business grow, including their own. With the addition of Adobe Photoshop®, this program ensures learners have the technical skills to enhance their digital projects even further, editing and altering photos in a way that ensure clients are pleased with the work.

Certifications

This course assists learners in preparing for the following certifications. Note: Learners must pass a certification exam and, in some cases, document a specified amount of work experience, in order to be eligible for certification.

• National Workforce Career Association (NWCA) Photography Professional (PHOTO) Certification

(The NWCA exam can be offered both in groups of students in the classroom or individually online.)

Course Outcomes

At the end of this course, learners will be able to:

• Describe a career as a professional photographer including the different niches
• Explain the use of the various camera types and controls
• Describe the characteristics and use of various lenses
• Explain the physics of light and exposure in photography
• Identify the various equipment and workflow strategies needed by the professional photographer
• Explain basic image edition concepts
• Describe equipment, supplies, and techniques used to print and display photographs
• Describe effective strategies commonly used to organize and store images
• Describe the qualities of light that are used to create desired image effects
• Explain basic photograph design concepts and techniques
• Identify major people and milestones in the history of photography
• Explain the different types of business structures common for professional photographers
• Explain the different components of a business plan for a photography business
• Explain how a professional photographer can brand a photography business endeavor and how effective branding can help the photography business
• Explain the different components of a marketing plan for a photography business
• Explain common ways that a professional photographer can use social media to advance a photography business
• Explain the concepts related to costs and pricing in a photography business
• Detail the important considerations and legal and ethical principles related to the required contracts for a photography business
• Learn the foundational skills needed to effectively communicate using digital media tools
• Learn to use Adobe Photoshop®